U N H U E M A N
Unhueman is a fully-digitalized collection designed by the virtual fashion designer Bella.Hueman. Inspired by the call for social responsibility and evolution of the fashion industry to develop environmentally friendly, sustainable practices, Bella strives to move past gender expectations and focuses on positive expressions.
The collection is based on a reinterpretation of a futuristic Japanese samurai and highlights recycling imagery and iconography by the production of bold prints and introducing complex color combinations of black and white with primary or neon colors. In restricting the selection of materials to recycled plastic, faux leather, faux fur, organic cotton, and nylon, the collection experiments with the interplay of textures and silhouettes, bringing light and shadow to life on the model and within the clothing.